On February 26th of 2020 TikTok started to rollout the option to add a website URL to your bio. Not everyone will get the URL ability, it appears to be dependent upon how many followers you have.
A spokesperson of ByteDance, one of the world’s most valuable startups that also owns TikTok, said, “We’re always experimenting with new ways to improve the app experience for our users. Ultimately, we’re focused on ways to inspire creativity, bring joy, and add value for our community.”
These features were first noticed and shared by Fabian Bern, founder of influencer of Chinese startup Uplab. In a video he tweeted on Thursday, Bern showed how it was possible for creators to give their viewers the ability to visit a third-party website.
In a video recently released on Twitter it shows a website URL in the TikTok bio revealing an account with the new URL feature.
According to a spokesperson from TikTok:
We’re always experimenting with new ways to improve the app experience for our users. Ultimately, we’re focused on ways to inspire creativity, bring joy, and add value for our community.https://twitter.com/iamfabianbern/status/1195048398329696256?s=20
On Nov 15th, 2019 Techcrunch talks about how the Social Media giant TikTok is starting to allow Social Commerce within their pages.
Keep in mind not everyone gets this feature enabled by default. There appears to be some restrictions and most users under 1,000 followers won’t get this feature.
How to turn on TikToks link in bio.
From our testing here at LinkInBio.xyz it seems you need to have at least 1,000 followers to unlock the feature.
Unlike TikTok, Instagram gives every user the ability to add a URL to their profile, including new profiles. Hopefully this is something TikTok will consider in the future as they continue to roll this feature out to their 100’s of millions of users.
Instagram vs TikToks URL
Unlike Instagram, when you tap on the URL in your bio you get challenged with a response of “You’re about to open a link: https://mytiktok.link” and a message of “You’re leaving TikTok and visiting an external website”. Then you’re required to click the “Open” button.
It’s nice to have the option of adding your Link in the bio but the friction of having to click a “Open” button can be annoying.
Instagram has a smoother transition when clicking on a URL in the bio. There isn’t any challenge or extra steps you have to take. However Instagram sends your URL through a redirect and can be “blocked” or “banned” by Instagram. A good idea to not abuse your Link otherwise you might get it disabled.
The limitations of your Bio URL.
The biggest limitation of your social media bio link is you can only have one URL. This really limits you and requires you to choose carefully what URL you want to use.
The challenge is what if you have a YouTube Channel, a specific Video you want to link to, other social media pages you want your users to know about?
Most influencers and social media creatives will have many social platforms they want their users to engage with.
You can setup a WordPress, Wix or squarespaces webpage with all your links on it. But this can be time consuming and your URL won’t be as customized as a URL shortener.
An easy solution to adding multiple links to your Bio URL.
The most efficient ways to include all your favorite links and pages on ONE url is to setup a LinkInBio URL using a service like LinkInBio.xyz, Linktr.ee or Tap.bio.
With a LinkInBio.xyz URL you can choose from some of the most popular URL’s that will look catchy and clickable in your bio.
After choosing a domain that represents your content, you get to create a Biopage with all your favorite Social Media Platform Links, Embed Videos, customize your background and color schemes to match your brand.
Step 1: Setup register and choose your custom LinkInBio domain.
You can choose from many custom domains that work best with your brand. Decide what your users will most likely trust and tap on.
For this article I choose to use the https://mytiktok.link as my domain. Users of TikTok will trust and click any biopage we create.
Step 3: Build your biopage for the custom biolink you just created.
Now you’ve created a custom URL that is unique to you and your brand.
From here you can change the page to suite your needs by adding as many links to your other websites and pages as you want.